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"There is a sense of exhilaration that comes from facing head-on the hard truths and saying, 'We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.'"
- Jim Collins
About Jim Collins
American business guru Jim Collins has written or cowritten four books, including the instant classic Built to Last, which spent more than six years on the Business Week best-seller list, and Good to Great: Why Some Companies Make the Leap...and Others Don't, which became a New York Times best seller. He was raised in Boulder, Colorado. After seven years teaching at Stanford University's business school, he founded a research laboratory to examine companies and why they succeed.
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